In 2006 Rihanna founded The BELIEVE Foundation*, inspiring and protecting children in need all over the world. Rihanna recognized that the only way to secure the future of our world is to ensure the health and well-being of our future leaders. BELIEVE gives children a chance to not only survive, but thrive in a world where many will never receive the medical attention, school supplies, toys and clothes that they deserve. The foundation is committed to creating change in the lives of our youth by providing educational, financial, social and medical support when and wherever it is needed. Rihanna and the Believe Foundation are committed to helping our children succeed by granting them the tools they need to believe. Causes: AIDS, Cancer, Children, Health

“When I was young and I would watch television and I would see all the children suffering, I always said when I grow up I want to help,” she said of why she started The Believe Foundation. Not long after I was in the position where I could help. I started to visit all these children’s hospitals and I have a soft spot for kids,” she says. “I just want to help and make sure they are happy. They can come to a Rihanna concert or have toys or gifts at Christmas.”

• 2008, July 28 Do Something – Rihanna for UNICEF

• 2008, March 27 People Magazine – Rihanna Touring for Kids in Need

• 2008, March 27 NME – Rihanna kicks off series of charity shows

• 2008, March 27 All Headline News – Singer Rihanna Helps Kids Through Her “The Believe Foundation”

• 2008, March 27 Hollywood Headache – Rihanna Touring for Kids in Need

• 2008, March 18 Black Gives Back – Rihanna’s Girls Night Out

• 2008, March 6 People Magazine – Woman Finds Marrow Donor – with Rihanna’s Aid

• 2008, February 24 NY Daily News – Rihanna helps find bone donor

More information about “Believe” Foundation @ www.believerihanna.com Donate online or make checks payable to: The Believe Foundation and mailed to:

The Believe Foundation

c/o Berdon LLP

360 Madison Avenue,

9th Floor

New York, NY 10017