Gucci is conducting its fourth annual campaign to benefit UNICEF. For this rather generous occasion, a special white version of its Tattoo Heart Collection has been launched. The spunky bags sport Gucci’s iconic heart and rose design, a colorful print, which looks bold against the white background. “I love the idea of a heart being tattooed onto the handbags,” explained Gucci’s creative director Frida Giannini, who has been involved in Gucci’s annual charity line since 2005. “It’s a permanent mark that you can wear with pride that stays with you. I think that represents very well what we are doing here. This is not a one-off program, but rather an ongoing commitment to the incredible work that UNICEF is able to achieve. It’s really our chance to give back.” I really like this bag; it’s something edgy and full of attitude.

More info at Gucci.com